Google Transparency Report

As a creator, when you search for your brand name in Google the only thing you want to see is legal results. No illegal results that contain leaked pictures, videos, or downloads. Having these results in Google harm your brand and cost you a serious amount of income. Some creators see piracy as a way of marketing but much research in the past has shown that piracy will only cost a creator money. Posting free giveaways or teasers on platforms such as Instagram, Twitter, TikTok and Reddit are a good way to use marketing for your brand. And there is another big advantage because besides marketing your brand, it will also enable you to build a huge fan base. There are quite a few DMCA services that offer brand protection to content creators and they all offer their services for different prices. If you’re looking to protect your brand and content you want to consider all types of services and choose the one that’s best for you and will benefit your brand the most.

Automated DMCA Services

Most DMCA services are fully automated where they consult their databases for URLs to pirated content based on your brand name. The same goes for Google, just your brand name is used to extract illegal results and report these to Google.

Having a real-life person working on protecting your brand makes a huge difference to the quality of brand protection that you will get.

What we’ve seen quite frequently is that some services will target specific websites, take all their URLs and report these to Google. The idea is not bad, logically thinking you would be reporting every page from a specific website to Google at once. But this is not how Google works and how Google allows these DMCA companies to submit complaints. You see, Google doesn’t have every URL of a website in its database. Besides that, depending on the type of notice, Google does check what keywords have been used to perform the search for which results are being reported for removal.

Premium DMCA Services

That’s all for the automated services, let’s continue with the more premium services. The fee for this type of DMCA service is different, but you will get a lot more premium features like live support, real-life agents working on your profile and the final results show a cleaner online brand identity.

Premium Quality Services

Having a real-life person working on protecting your brand makes a huge difference to the quality of brand protection that you will get. The more time this person spends on your brand, the higher the quality of brand protection. This is simply because the agent can perform numerous Google searches with a lot of variations for your brand name. And this is besides the automated services! Google shows different results for types of content. The agent will work on Google Search, Google Images and Google Video. This plus all the variations the agent can use will ensure that Google is cleaned up in the best way possible. If an agent notices that an illegal Google result has been removed from its source but still shows in Google, it can report it as being outdated, again another way of reporting to Google. This all contributes to the highest quality brand protection.

Everything else is basically useless because it’s either not in Google or they weren’t able to get the illegal results removed from Google earlier and kept on reporting the same results.

How Google Works

Does this mean that Google won’t show any illegal results the next few days? No, sadly it doesn’t work that quickly, especially if you have been making a lot of content for a long period of time. Google stores a lot in their database that you don’t initially see. When for example 100 results are removed, Google automatically shows 80 new illegal results. This is why it’s important for an active content creator to have an active brand protection service running. The more premium service chosen, the better the quality and the better your brand will be shown to people that search for your brand.

Google Transparency Report

One other solution that Google offers is their Transparency Report which is a great tool you can use to choose the best DMCA service to hire for protecting your brand. Below are a few examples of automated DMCA services and then the results of services performing manual searches and reporting to Google. What’s important in these chart pies is the light blue color which shows the percentage of removed results. Everything else is basically useless because it’s either not in Google (red) or they weren’t able to get the illegal results removed from Google earlier and kept on reporting the same results (purple).               As you see in the above statistics, the automated brand protection services are roughly only getting half of what was reported removed.

Comparison

If you compare the statistics below with the ones above, you’ll see a clear difference. The service below  that offers you a real-life agent gets almost double the number of results removed from Google. All companies have reported millions of results to Google, so these statistics are comparable. You might have seen this coming, but we are the service below 😉   If you’re an active creator, it can be a time-consuming matter having to report all that illegal content to Google. A solution Google offers is Google Transparency Report. Which is a great tool you can use to choose the best DMCA service to hire for protecting your brand via this link: https://transparencyreport.google.com/copyright/overview Feel free to reach out to us in case you have any questions on the Google Transparency Report.