Brand Protection for Models & Content Creators

Are we still storytellers?

The advancement of artificial intelligence raises important ethical and security questions about the impact it may have on our ability to believe and trust stories told. AI and Deepfake are a relatively new phenomenon though has gained a large impact on our everyday lives. AI can also be a valuable tool in various creative and informative endeavors. Many renowned companies and governments have rightfully benefitted from the improvements surrounding AI over the past few years, but it has severe downsides.
Our main goal is to facilitate that everyone can feel safe using the internet and assist victims of cybercrime by providing quality intelligence products tailored to the needs of our clients.
The impact of AI and deepfake these days, that it has enabled digital manipulation to create or alter images, videos and audio fragments which are near to indistinguishable from the real ones and used for impersonation and clickbait. It raises serious privacy concerns due to the exploitation and manipulation of personal data and images. Most AI apps have initially been designed to provide entertainment, but it raises important ethical, legal and security concerns as it can be potentially misused. There are countless examples of online scams using deepfakes of well-known people, artists or actors like “Elon Musk” or “Nicky Oppenheimer” allegedly endorsing fraudulent investments or Taylor Swift recently becoming a victim of deepfake nudes that got leaked. The fight against this misuse is complex as legislation is unclear even though it violates portrait rights and copyright.
Deepfakes can convincingly depict people saying, or doing things they never did.
A few years ago, mostly celebrities were targeted on forums like Reddit, due to the large number of images online. Pone of the trends you’re seeing now is that random woman are targeted and people misuse their images as a joke, even though for the person being taken advantage of is a painful and traumatic reality. Predators use an existing video and paste faces into that existing video. Individuals who are victims of deepfake pornography may suffer significant harm to their reputation, relationships, and psychological well-being. The spread of fake content can be difficult to control once it is circulated online, leading to long-term consequences, and can be prevented with an active protection service, to locate the content promptly. Detecting these false images or videos and preventing them from being spread is our mission. Via face recognition software, reverse image searches and a dedicated team of (real-life) investigators locate and report the illegally shared content. An entirely fictional truth is created and the impact this might have on someone’s life is devastating. Pushing legislation to address the increasing issue of non-consensual deepfake pornography is urgent. One in every three deepfake tools allows the creation of adult content, with 92.3% of these platforms offering free access to create deepfake adult content.
Ensuring the integrity and authenticity of your content, your uniqueness and personality is what enhances trust from your fans.
Though for adult creators it can also present opportunities. The technology can streamline the creation process, creators can generate a wide variety of scenes. Cater to specific preferences and fantasies of your audience and further customize your content to their needs while keeping a strict standard of quality and authenticity as completely fabricated or manipulated content might lead to disappointment. Ensuring the integrity and authenticity of your content, your uniqueness and (real-life) personality is what enhances trust from your fans. While AI presents challenges to our trust in stories, it also offers opportunities for innovation and improvement. Responsible and ethical use of AI technologies can help mitigate some of the negative effects and foster a more trustworthy storytelling environment.